Logo Design | Marriott International
Masters of Marriott is an intellectual property to amplify food & beverage offerings across Marriott International restaurants in India.
The property is being activated throughout the year with different experiences such as associations with Michelin Chefs, third party aggregators and on property events. In Masters of Marriott, Marriot’s own chefs and mixologists are the heroes.
Mood
The Making of The Logo
Inspiration: Autographs
Maestros, ustaads and other artists are known for their unique style or in case of a chef – their respective signature dishes. These styles knowingly or unknowingly create an identity for their artistry.
A signature of sorts. Hence, autographs of several artists formed an inspiration.
Additionally, paintings are a well known form of art. Artists usually place their identity on a painting by inscribing their signature at the bottom of the canvas. Same goes for several other forms of art. Taking the signature/autograph concept ahead, we decided that the logo needs to represent the great Chefs & Mixologists at Marriott. It needed to be a collective signature for all of them.
The Addition of a Knife & Spoon
Every artist needs certain tools/equipments. In this case, we added the most important tool for a chef & a mixologist respectively
The Execution.
